In this episode of 'Digital Marketing Answered', leading Martech expert, Chris Watson-James, discusses improving efficiency through marketing automation.
The discussion explores key topics including:
- Understanding your audience's buyer's journey stage and mapping content accordingly.
- Improving personalisation and targeting through automation.
- The benefits of automated workflows for content utilisation.
By automating the numerous stages encompassing marketing and sales, your team can gain valuable time to concentrate on strategies and nurturing high-potential leads. This leads to an increase in prospects and customers. Additionally, marketing automation provides a comprehensive and in-depth understanding of potential customer behaviour, resulting in a more nuanced understanding of your target audience.
Listen now to find out more!
About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.
Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.
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