In this episode of Digital Marketing Answered™, CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive, to discuss ways to mitigate the demise of third-party cookies.
The deprecation of cookies has been spoken about for a long time and during 2024 plans have begun to restrict third-party cookies.
In this episode Tim and Kyle discuss:
- What does the removal of third-party cookies mean for your advertising?
- Strategies to add effective first-party data collection points
- How to re-assess your digital marketing approach
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