Ed Bolton from Trustpilot discusses the importance of customer reviews and how to get the maximum impact with Innovation Visual CEO, Tim Butler. As part of the Digital Marketing Answered series, the episode seeks to help you unlock the power of reviews.
In the episode they discuss why reviews form such an important part of social proof for businesses. How using a review platform delivers an ROI to businesses and positive impacts bottom line. They explore how to use reviews to engage better with customers in way that both pushes sales and also helps business solve problems they may not know about, therefore improving customer experience.
Are review platforms like Trustpilot relevant and useful to B2B businesses or is it a consumer tool? This is explored in how B2B clients, even those that have long term customer relationships can use reviews ongoing. What about fake reviews? What is happening about these and what do businesses need to know about fake reviews?
Listen now to find out more!
About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.
Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
