Episode Summary:
In this episode, I set realistic expectations for SEO timelines and explain why they differ for brick and mortar vs online businesses. I walk through baseline timing (plan on 3 to 6 months minimum), why location helps local businesses see results faster, and how learning vs implementing inside SEO School affects your clock. I share how I’m redesigning the curriculum with a “just tell me what to do” track and a comprehensive workbook to speed up implementation. I also outline the compounding nature of SEO and how I manage client work on a once-a-month cadence so it remains sustainable.
What I Chatted About:
- Course updates, pricing transparency, and early-adopter rate context
- How to think about SEO timelines and what “results” actually means
- Baseline expectations: plan for 3 to 6 months before you see movement
- Brick and mortar timeline: commonly 2 to 4 months when implementation is tight
- Online business timeline: typically 6 to 9 months, sometimes 9 to 12 depending on scope
- Why local signals help service pages rank sooner for brick and mortar, while online businesses see question-based content rank first
- The compounding effect of SEO and why momentum accelerates over time
- Learning vs doing inside SEO School and how that shifts the timeline
- The new “just tell me what to do” track and the course workbook to speed implementation
- Monthly SEO workflow for sustainability once the system is in place
Links I Mention in This Episode:
Up In My Business' gracious sponsor:
- JaneApp! Use the code LEX1MO for a complimentary month of JaneApp
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