Whether you are a tree care company, a vendor serving the industry or a trade association like TCIA, chances are you have spent time and resources developing your brand. You have considered your value proposition and a market you want to target with that message. You then leveraged various marketing tactics and channels to attract new customers. But how much attention have you given to developing your brand in terms of recruiting employees? If you’re at all like me, the answer is probably not much at all.
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