The holiday selling season is in full swing, and in this episode, I share a gazillion tips to help you make the most of it.
Listen to this episode and pick two or three ideas that you want to play with, implement, or tweak.
I start by talking about being intentional about your holiday selling. You don't want to overextend yourself or sacrifice long-term success for a short-term win.
Then, we get into tactical tips.
Specials:
- How to market them so people pay attention and you stand out.
- How to talk about them so that people add them to their wishlist, buy them for themselves, and give them as gifts.
- How to suggest additional items without being pushy.
- The strategy to creating your own specials or gifts-with-purchase.
Gifts:
- Price-point gift suggestions.
- Group gifts, gift baskets, and bundles.
- Advent calendars and 12 Days of Christmas.
Wishlists:
- How to collect them.
- How to contact and sell to the Santas.
Parties:
- Holiday-themed, holiday shopping, and workshops.
- How to get January bookings and how to host coach for immediate orders.
VIP Group and Social Media:
- How to increase your following.
- How to talk about specials.
Events:
- How to find low-cost, shopping-focused vendor events.
- How to collect contact information and why it's important.
- Strategic tips for multi-vendor open houses.
RESOURCES:
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