Positive reinforcement is the most powerful (and therefore the most dangerous) tool in dog training. It can absolutely strengthen behaviors very quickly, unfortunately that applies to behavior we don't like as well. And that stuff is often positively reinforced by accident.
The problem that is so pervasive today is simply that positive reinforcement in the absence of punishment will create a very one sided effect—more arousal, more excitement, more drive, and very little impulse control. Very little inhibition. Very few coping skills. Very little respect for the handler.
Yet there are a lot of folks out there that don't want you to stumble upon the truth or to consider that you need to incorporate real rules and boundaries and negative consequences into your training. So the easiest thing for them to do is just lie to you.
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