Almost every company, at some point in time, will face a crisis situation, whether it be internally or externally triggered. While some companies have a dedicated communications or public relations department, it's not uncommon for marketing leaders to have these responsibilities fall under their domain. What can or should you do then when a crisis situation unfolds but you have no formal communications training? Andrew Moore, a communications expert from Narrative Public Affairs, shares his insights and best practices on how best to prepare and respond.
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