Back for part two of our talk at FUTR North America. If you haven't listened to part one on social strategy and brand platforms, we recommend starting there.
In part two, we discuss creator-led marketing, creator collaboration, and most importantly, investment into social media and what that looks like:
- The state of creator economy, creator marketing, and creator-founded brands
- Why organic social isn't free media, and what brands and agencies should invest in from team development, mentoring, resources, and budgets
- How data plays into agility on social.
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