Your "About" page is one of the most essential pages on your website and is where potential customers go to learn more about your brand and the value you add.
It's a powerful part of an effective website content strategy but often overlooked.
Many people find writing an 'About' page challenging. It can be hard to know what to include, and writing about yourself can be tricky.
In this episode of Full of Words, your host, Sue Kennedy, interviews Catherine James about the importance of including your story on your About page. To establish a relationship with potential clients, they explain that highlighting who you are, why you're different, and the value you bring, including awards, recognition, and testimonials on the About Page, is crucial.
Tune in now and learn more about creating an About page that tells your brand's story, connects with the audience, and builds trust.
Highlights:
(01:06)What should I call the About page?
(04:43)Defining Who You Are in your Business
(07:45)Why using Chat GPT for your About Page doesn't work
(10:22)Adding Value to Community
(12:10)The Importance of Testimonials on the About Page
(16:17)Writing for your Audience
(18:02)The Power of Sharing Stories
Sue Kennedy Links:
Website:authoracademy.com.au
LinkedIn:Sue Kennedy Book Coaching Expert
Facebook:http://facebook.com/TheNo1AuthorAcademy
Twitter:thauthoracademy
Booking Link: https://suekennedy.as.me/complimentarysession
Catherine James Links:
Website:https://www.catherinejamescreative.com.au/
LinkedIn:Catherine (CJ) James
Facebook:Catherine James Creative
Instagram:@catherinejamescreative
Booking Link: https://calendly.com/cjcreative/45-minute-consultation
About Page Downloadable: https://www.catherinejamescreative.com.au/your-about-me-page
