Robust homebuilding offers a tremendous lift to freight volumes, so on this episode, we put new home starts (and the general housing market) in focus with Kevin Oakley, Managing Partner with Do You Convert.
Kevin takes us through the positives and negatives of the marketplace, where public and private builders diverge in terms of inventory and flexibility, how much building is taking place now - and how much buyer interest exists (now and in the future), and how COVID still factors in to where the market stands today.
Plus, he explains the role of elevated mortgage rates in demand, how those rates are calculated beyond the Federal Reserve, and where they appear headed. We also discuss how tariffs and fuel prices are affecting builders, inflation, where intermodal is coming into play on those shipping expenses and how logistics generally is becoming a greater focus for some in efforts to control costs and maintain material supply.
Before all that, we talk about Kevin's background in homebuilding marketing, what Do You Convert does, and have a discussion on the role of AI in the industry (and beyond). Find more on Do You Convert at www.doyouconvert.com, where you can also get Kevin's podcasts including Market Proof Marketing. Follow him on LinkedIn (www.linkedin.com/in/kevinoakley) for more insights as well.
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