Businesses often prioritize marketing to attract new clients but struggle to retain customers and maximize their value.
The client journey framework is all about understanding your client's needs and preferences so you can personalize your approach to solving their problems.
In this episode,Jamie Gilleland, a Sales and Automation Expert, shares her wisdom about what works and what doesn't to help you create a client journey that ensures happy customers who will refer you over and over again.
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Episode Highlights:
(05:45) Knowing what makes up the customer's journey is essential for customer-focused business practices.
(07:27) When does a customer's journey typically start with a business?
(12:00) Create a clear path for customers from start to finish by systematizing their journey.
(18:53) The art of managing the customer journey is crucial for retaining customers and getting the most out of their lifetime value!
(24:57) Businesses can tailor their offerings to match clients' unique preferences and needs by utilizing data-driven personalization.
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To Connect With Jamie Gilleland:
Facebook: https://www.facebook.com/jamie.gilleland
Instagram: https://www.instagram.com/jamiegilleland/
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.
Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.
She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.
Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.
