In this episode, I sit down with Skip Wilson of Draft Advertising to talk about why clicks don’t always turn into customers. We break ads down to what actually matters: a specific offer for a specific audience that leads to a specific action. Instead of starting with platforms or trendy tactics, we focus on choosing the action first and building everything around that.
We also explore why vague offers like “free consultations” often fall flat and how smaller, clearer entry points can lift conversions. Skip shares practical insight on when Google Search makes sense, when Meta performs better, and how to use AI tools thoughtfully without losing control of your message. If you want your ads to feel more intentional and measurable, this conversation will help you rethink your approach.
