Can sustainable customer loyalty truly exist in the airline industry? Join us for a captivating conversation with a true innovator in the world of loyalty and sustainability. Our guest shares their awe-inspiring journey from British Airways, Ernst & Young, and Jet2.com to breaking new ground with Emirates, FlyB, and the Green Aviation Summit. Discover how the airline industry grapples with the oxymoronic concept of sustainable loyalty and the impact of corporate travel policy on the intention-behavior gap for business travelers.
Navigating the challenges of encouraging sustainable air travel is no easy feat. We dive deep into the complexities of motivating loyalty scheme members to offset their carbon emissions and explore the factors at play, such as transparency, trust, climate knowledge, and the effects of Covid on travel behavior. Learn how the corporate travel market and airline associations have differing perspectives on travel and the crucial role that effective communication plays in helping consumers understand the implications of their choices.
As we journey through the fascinating intersection of sustainability communication and change management, we examine the impacts that lead certification has on property sales and leasing, as well as the ways professional service firms like PWC in the Netherlands are adapting to meet their customer base's demands. Join us as we uncover valuable lessons in revolutionizing customer engagement, environmental responsibility, and the future of loyalty and change in the travel industry. Don't miss this insightful discussion that will leave you questioning what you thought you knew about loyalty and sustainability.
