Ingrid and Mike sit down (virtually) with Gaelle Comte of the Cannes Lion Festival to discover how the Lions Awards have evolved into a standard of creativity, championing diversity with innovative initiatives and tapping into the potential of AI. In this episode, we reminisce about the 2021 Cannes Lions International Festival of Creativity, marvelling at the diversity initiatives that made it an inclusive event, and recognizing the empowerment it brought to female leaders through programs like 'We See It Be It'.
Join us as we dive into the fascinating multidisciplinary approach of the Lions Awards. Reflecting on how the festival has grown, we bring you insights on the new subscription platform, intelligence platform, and other groundbreaking initiatives. We also take you on a tour through the vibrant landscape of the Lions Awards, uncovering industry trends, brand insights, and the treasure trove of winning work. From reminiscing about the French TV program Culture Pub to examining the impact of the Internet on the advertising industry, we have it all covered!
We also examine the rise of AI in creativity and its potential to generate challenging ideas at scale. We underline the significance of user need in the expansion of the Lions Awards and how it has become a benchmark of creativity. "We believe representation and diversity in the creative industry can play a critical role in winning awards and commend the efforts being made to ensure that jury members and other people on stage represent our diverse society." Tune in for a thought-provoking, insightful, and entertaining episode!
