Tim Mason is quick to say that he didn't "invent" the Tesco Club card but if you look at the history of Tesco's groundbreaking loyalty play, you'll find his fingerprints embedded all over it. Today, Tim is CEO of Eagle Eye, another groundbreaking loyalty offering that has taken the best aspects of his learnings at Tesco and married them with technologies that can now do what was unimaginable back in the day. In addition to hearing what Eagle Eye is and does, it's a unique opportunity to hear from one of the people responsible for developing what has become modern, programmatic loyalty.
