When you think of a recommendation engine you're probably thinking of something along the lines of a cross-sell or upsell mechanism. But newer thinking around recommendations is taking a much more holistic approach to the customer's experience and expectations in the moment. In this episode of Customerland, we talk with Ben Sack, Regional VP at Syte - one of the most progressive takes on customer recommendations that we've seen.
If you operate in eCommerce on any level, this is critical information.
We also want to thank this episode's sponsor, Allant Group, for their support.