What happens when you prioritize company culture and employee experience above all else? Join us as we dive into a fascinating conversation with Alida's CEO, Ross, and their Chief Marketing Officer, Mary Kay Evans, who share their winning strategy that has not only set them apart in the market but also sustained them during the Great Resignation. Discover how their 23-year-old invention has played a pivotal role in understanding customers and employees through the power of community and trust, ultimately leading to an exceptional customer experience.
But that's not all - we also explore Morning Brew's journey with Alida, and learn how their Director of Insights and Analytics, Mike Nailin, harnesses the chaos of data to create meaningful opportunities. Find out how Alida's unique approach to targeting professionals who genuinely care about a brand has enabled them to become a crucial part of C-suite decisions. We also delve into the immense value of community feedback in gaining customer trust and engagement, and share tips on closing the loop with customers to boost satisfaction. Don't miss this insightful episode that will surely make you rethink the significance of company culture and community in today's competitive business landscape.
