Description

Most people think achieving goals is about hustle, discipline, and long nights.
 But what if real achievement starts with something far simpler—raising your set point?

In this episode of The Jeff Heilman Project, Jeff and Jessica Heilman sit down to unpack what it really takes to achieve your biggest goals — whether it’s building a business, transforming your body, or building something as simple (and as meaningful) as a new podcast studio.

Jessica shares how she’s turning a dream into reality by building Podcast Room B from scratch — framing walls, hanging drywall, and creating a creative space for her and her daughter’s upcoming show. It’s not just a construction project — it’s a metaphor for what it means to set a goal, raise your standard, and execute with intention.

Jeff dives deep into a life-changing experience: the year he made $300,147.50 — a goal he set with no clue how he’d reach it. Through consistency, faith, and a total identity shift, he discovered that success didn’t come from chasing numbers — it came from changing his standard of what was acceptable.

💡 In This Episode, You’ll Learn:

• Why you don’t achieve goals — you achieve standards
• The psychology of goal setting: how your set point determines your results
• How “constraint theory” can unlock your next level of productivity
• The secret to staying tidy and organized while chasing big goals
• Why wealth, discipline, and health are all tied to identity and structure
• The difference between cleaning up and tidying your habits
• The power of small daily systems — from Kanban boards to consistency
• Why rich people pour into health (and what you can do at any level)
• What Tiger Woods, Marie Kondo, and Woody Harrelson can teach you about peak performance
• How to rewire your mind for success and turn chaos into clarity

🧱 Topics Covered:

• Goal Setting & Identity Shift — How to make $300k by raising your floor, not chasing a ceiling
• Constraint Theory — The hidden key to productivity and purpose
• The Power of Standards — Why “I’m not going to accept this anymore” can change everything overnight
• Tidy vs. Clean — The life lesson Jessica found in Marie Kondo’s method that applies to your business and mind
• Wealth & Health — Why investing in your body and mind is the ultimate ROI
• Practical Goal Achievement — From Kanban boards to breaking goals down into micro-wins

💬 Quotes to Remember:

“You don’t hit goals because you chase them. You hit them because your standards rise to meet them.”
 “Anything worth doing well is worth doing poorly at first.”
 “Organization attracts capital. Structure attracts opportunity.”
 “Stop trying to clean your life — start tidying your habits.”
 “The world rewards people who refuse to accept mediocrity.”

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Watch our video version of this podcast exclusively on YouTube!

https://www.youtube.com/@thejeffheilmanproject

Our email: Thejeffheilmanproject.contact@gmail.com

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Jeff Heilman - Instagram https://www.instagram.com/jeffheilman/
Jessica Heilman - Instagram https://www.instagram.com/jessicabuilds/