In this episode of The Will Frederick Podcast, Will sits down with Saul Rubio — the founder behind La Carreta and a major part of Hammond’s restaurant story — to talk about what it really looks like to build something from nothing.
Saul shares his journey from a tiny rural town in central Mexico (his “Laguna Beach”) to the U.S., where he learned construction, sales, and eventually took a leap of faith that led him to Hammond. From opening his first location downtown (where others couldn’t make it work), to rebuilding after Hurricane Ida, to growing into a restaurant group of 18 locations, this conversation is packed with hard-earned lessons on grit, hospitality, community, and leadership.
If you’ve ever wondered what separates people who try from people who build, this one’s for you.
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