Our Podcast team discuss Marcus Sheridan's book, Endless Customers, which offers a proven framework for businesses to build trust and achieve growth by becoming a known and trusted brand. The core of this system revolves around The 4 Pillars of a Known and Trusted Brand: A) Say What Others Won’t, B) Show What Others Don’t, C) Sell in a Way Others Don’t, and D) Be More Human. This podcast inspired by the book, details how to translate these principles using storytelling techniques that emphasize conflict and transformation through sound design, voice work, and relatable anecdotes.
Since "Leaders are Readers" you can find this book on Amazon. Highly recommend you add it to your knowledge library.
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