This podcast provides 21 email marketing hacks designed to improve engagement, deliverability, and conversions. It emphasizes the importance of warming up your email list and building a good sender reputation by sending consistent emails, using split testing, and offering valuable incentives. Other strategies include using storytelling, including recipient names in emails, keeping emails brief, and adopting a normal email structure.
The podcast also covers techniques for increasing signups, such as using light boxes and sidebar widgets, mentioning your mailing list in blog posts, and asking for email forwarding. Finally, you will hear suggestions for using a giveaway to re-engage inactive subscribers.
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