Trigger Warning; Baby Loss
In this episode, guest Emma Astley shares her journey from traditional insurance professional to founder of Cover My Bubble, a company born from personal tragedy that's changing how families approach protection. After experiencing the devastating loss of her daughter Lillie Beth and subsequent financial hardship, Emma built a business focused on educating people about critical insurance options many don't know exist.
• From corporate burnout in traditional insurance to creating a company that does insurance differently
• Personal experience losing premature baby Lillie after a month fighting in NICU and falling into debt without proper insurance coverage
• How Cover My Bubble has helped pay out over £1.5 million in claims to families in crisis
• Breaking down insurance myths and making protection accessible through education not sales tactics
• Working with insurers to improve products, claims processes, and add valuable benefits like mental health support
• Using social media to make insurance approachable and even fun rather than boring or pushy
• Human design insights showing Emma's purpose is education and awareness in her field of passion
Find Emma and Cover My Bubble on Instagram where she shares fun, educational content about insurance protection in an approachable, non-salesy way and why not reach out to talk about your bubbles protection needs: www.covermybubble.co.uk / @covermybubble on all other platforms including LinkedIn.
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