Content has so much power when we take a little time on the front end of the content creation process to consider our goals with our marketing content and get clear on the person we're speaking to.
I see business owners missing this mark when it comes to their content and messaging by skipping this crucial piece and keeping their content focused on the HERO of the story - the customer/client.
This episode will help you gain insights into your clients and customers in a new way so you can speak directly to them and where they are in their journey.
Topics covered in this episode:
About Me & Let's Connect
Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.
Got a Question for the Show? Email Me! emily@emilyaborn.com
Website | Facebook | Instagram | LinkedIn | Substack
facebook.com/Emily.CatherineGrace/
smallbusinesscasual.substack.com/
If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”.
