Your supply chain decisions can feel like you’re parked in the middle of a busy intersection with traffic coming from every direction: operational pressure, ethical expectations, AI disruption, and the constant demand for profitability. We sit down with Burkhard Schemmel, senior sales leader at Maersk and founder of the Research Institute of Alterocentric Business Ethics, to make that chaos workable and to turn “ethics” into something you can actually use.
We talk about what business ethics really means beyond ESG and compliance, including why his team built a practical framework with 120 criteria that can be applied across industries and geographies. You’ll hear why ethics has global common ground but also local nuance, especially in sales behavior, negotiations, and pricing. Burkhard shares how different operating models, from large standardized enterprises to long-horizon family-owned businesses, can change the way ethical decisions show up in the real world.
Then we get specific about the messiest moments: tariffs, capacity shortages, and unpredictable trade conditions. Burkhard makes the case for transparency and open-book pricing as a trust builder with customers and third-party partners, and we explore how de-risking strategies like local sourcing and multi-sourcing are reshaping supply chain resilience. Finally, we look at AI agents and what they could automate in procurement and logistics, plus what stays human when software starts making recommendations at scale.
If you want a clearer way to prioritize ethics, resilience, AI, and profit without treating them as enemies, this conversation will help. Subscribe, share the show with a supply chain leader you respect, and leave a review so more people can find Supply Chain - Unfiltered.
