Learn more about Ezoic: https://www.ezoic.com/
I sit down with Gavin Bechtold (Ezoic) to reveal how publishers, creators, and newsletter operators are leaving serious money on the table by ignoring website monetization. We break down programmatic ads, first-party data, and how sending traffic back to your site can dramatically increase subscriber lifetime value. If you run a newsletter or media business, this episode will change how you think about traffic and revenue.
Connect with Gavin directly: https://www.linkedin.com/in/gavinbechtold/
Timestamps:
00:00: Intro & why website traffic is overlooked
05:47: Website vs. newsletter monetization
12:50: What RPMs can you actually expect?
16:46: Myth busting: Do ads hurt user experience?
29:21: How first-party data increases ad revenue
36:56: Who Ezoic is a good fit for
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