Matt Paulson (MarketBeat) joins Matt and Kolby to talk about the SMS playbook that's now 25% of MarketBeat's revenue, why he pays Twilio $400K a month to make it work, and the case for treating digital media as a depreciating asset he'll shut down at 65 rather than sell.
Timestamps:
- 00:00 Intro
- 03:30 SMS Is The New Email
- 06:00 SMS Is Now 25% Of MarketBeat's Revenue ($1.5M+/Month)
- 10:00 Promoting Advertiser Offers Over Your Own
- 13:30 $100 Paid Webinars That Sell $2,500/Month Coaching
- 14:30 SMS Sunsetting, Short Codes, And Deliverability
- 17:00 Confirming Phone Numbers To Avoid TCPA Lawsuits
- 19:00 SMS Tech Stack And Twilio's $400K/Month Bills
- 23:00 Why Newsletters Are Still Worth It (Gmail's March 20 Change)
- 28:00 Multi-Channel: Spending $500K/Month On Meta Ads
- 33:00 The Co-Reg Wars: IMS vs AfterOffers
- 35:00 Every Tech Company Will Eventually Buy A Media Company
- 38:00 Why MarketBeat Won't Be Sold Or Acquired
- 41:00 Beehiiv, Substack, And ESP Feature Bloat
- 46:00 Marketers Matt Watches: Hormozi, Sanchez, Deiss
- 50:00 Where to Find Matt Paulson
📌 Resources:
🔗 Connect with Matt Paulson:
Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.
