A lot of people talk about “taking action.” Hunter Lott actually lives it, while working as a full-time firefighter and building Simplify Alpha as an investment advisor. We recorded this conversation at the Board of Advisors Summit in Texas, and it quickly turns into a deep look at how ambitious people grow when they’re surrounded by the right community, asked better questions, and held to higher standards.
We get into Hunter’s backstory, from a childhood marked by independence and adventure to a life-changing season after meeting his wife, Lindsay, at a climbing gym. That story sets up one of the strongest themes of the conversation: risk management. Hunter explains how rock climbing teaches the same fundamentals that show up in investing and entrepreneurship: assess risk, make a plan, execute, then adjust fast when conditions change. If you’ve ever wondered how to think about risk tolerance, confidence, and decision-making without waiting for perfect certainty, this will land.
Hunter also shares the practical side of building a fund structure and why liquidity, lockups, and clear expectations matter to investors. We talk AUM goals, uncorrelated passive income, serving different types of clients with integrity, and the mindset behind “underpromise and over-deliver.” We close with what he wants his kids to remember, and why a bias for action is the only confidence that lasts.
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