What if loyalty felt like real money you could spend today, not points you might use someday? We sit with hospitality veteran and founder Paul Matimo to explore how Sharper Rewards transforms the rewards game by turning everyday purchases into instant, cross-brand cash back you can redeem on the spot.
Paul’s path runs through three continents, decades in hotels and resorts, and a series of businesses that evolved from services to deep data analytics. That lens exposed a costly truth: roughly 100 billion dollars in U.S. reward points expire each year, translating into an estimated 600 billion dollars in lost sales because high-value redemptions never materialize. We break down how traditional programs over-serve credit card power users while leaving occasional travelers behind, and why delayed value erodes engagement across the board.
Then we get tactical. Paul explains how mobile wallet technology and electronic gift card currency rails unlock instant cash back across 300-plus brands, letting you earn at Macy’s or Adidas and redeem at Starbucks or Chipotle minutes later. For enterprises, a “locked” configuration lets hotel groups and airlines convert external spend into on-brand rewards without discounting room rates, spa, dining, or golf. With privacy-safe purchase data powering hyper-personalized offers, brands gain a clear path from outreach to revenue and a loyalty strategy that finally scales beyond points.
We also talk unit economics and growth: a two-sided revenue model that pays on earning and redemption, a global travel partner expanding access to hotels, cruises, airlines, and activities, and a focused fundraising plan designed to remove onboarding friction during a tight 18–24 month window. Along the way, the Board of Advisors community plays a pivotal role in sharpening strategy and opening doors. Ready to see loyalty as liquid value instead of breakage? Hit play, then subscribe, share with a friend, and leave a review to tell us how you’d spend your instant cash back.
