What if short-term rentals felt as reliable as your favorite hotel—without losing the space, privacy, and personality that make vacation homes special? We sit down with developer and broker Jeremy Worley to unpack how he went from entering real estate in the 2008 crash to launching Victory Springs, a brand-standard STR community built on aligned incentives, data-driven pricing, and amenity-first hospitality.
Jeremy shares the early grind in a second‑home market, why “underpromise, overdeliver” won investor trust, and how his book helped thousands of new guests-turned-owners step into real estate with confidence. We explore interest rate whiplash, pent‑up demand, and the real reason “smart money” pauses then pounces. Most importantly, we confront the core flaw in today’s STRs: dozens of owners competing on nightly rate with no shared standard. Jeremy’s answer is syndication—one entity, one revenue strategy, one guest experience—powered by professional hosting, add‑on services like grocery delivery and in‑home spa, and community amenities from pickleball courts to nature trails.
The conversation turns personal as Jeremy details the legal and local headwinds, the decision to be shovel‑ready before raising equity, and the numbers behind a five‑year plan with a modeled 29% IRR and a $71M to $135M value creation arc. He also reveals the heart of Victory Springs: designing units and moments for families who carry heavy loads—caregivers, veterans, single parents—and a chapel and bell tower that celebrate renewal. It’s a blueprint for investors who want durable returns, standardized quality, and a mission that matters.
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