The exact phrase that gets a cold lead to book, show up, and buy — and the one word that's quietly costing you the sale before the call even starts.
Macy breaks down the difference between a "learning state" and a "decision state," why "consult call" (or discovery, or clarity call) puts people in the wrong one, and the seven-word phrase to use instead.
0:00 — Intro
1:48 — Why "consult call" is costing you
2:38 — The 3 reasons "consult call" backfires
8:14 — Whiteboard demo: the learning state
15:38 — The exact phrase to say instead
18:04 — Whiteboard demo: the decision state
22:47 — What this phrase does psychologically
26:12 — Real client story: booked and paid in 24 hours
