#SplashSavvy Campaign aims to assist in a drowning emergency
By Kevin Goodrich and Vic Hathaway
According to the Centers for Disease Control and Prevention, approximately 4,000 unintentional drownings occur in the United States every year. The town of Marana, Ariz., hopes to reduce that number.
As someone in a position of responsibility to contribute to decreasing the number of drownings as the town’s Aquatics Recreation Supervisor, I created the award-winning campaign #SplashSavvy. It teaches adults, teens, and children how to respond to a drowning emergency, and includes infographics, tools, and video guides.
There are others working to combat the staggering drowning statistics in both Arizona and the nation, including the inspiring #WaterYouDoing? Drowning-prevention campaign from the city of Chandler, Ariz. But when it came to creating a campaign for Marana, I wanted to try something different.
