Jill Rowley, GTM Advisor and LP at Stage 2 Capitol and advisor to many B2B SaaS companies, joins the show. She discusses how partnerships have grown her career as a revenue leader. Known as the queen of social selling, Jill has been a category creator. As employee #13 at Eloqua, she leveraged social selling to help build the marketing automation space.
She discusses her approach to networking, analogizing it to a company’s partner strategy. “There’s this whole ecosystem of potential partners, and you can’t partner with everybody. There isn’t value for the customer to partner with everybody… so you’re aware of this bigger ecosystem, and then you think about, ‘Where should the dots connect?’”
Jill, Sam, and Yarby discuss how it takes time and resources to develop relationships. As Jill says, it’s not just about who you know. It’s about what you know about who you know and, most importantly, who knows you and what they know about you.
