In this episode, Victoria sits down with Ganni’s Chief Sustainability Officer, Lauren Bartley. They discuss how the brand approaches sustainability and design, as they set trends rather than following them. Lauren unpacks Ganni's transparent approach to sustainability reporting, its investment in next-generation material innovation, partnerships in resale and repair, and how the brand balances trend-setting design with long-term environmental strategy. They also explore Scandinavian sustainability culture, the importance of consistency over perfection, and why innovation is key to moving fashion forward.
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