Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers.
Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases.
Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation.
These five budget rules maximize ROI through intent-based targeting and service-line segmentation. Weekly data reviews prevent waste. This paid search framework drives revenue, not just activity.
📲 Subscribe Now: https://www.youtube.com/@karls.anthony
📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/
📚 Order the Waterfall Method Book Now: http://www.RocketClicks.com/pre-order
---
📄 CHAPTERS
0:00 - Paid Search Budget Allocation Strategy for Family Law Firms
1:21 - Start With Highest Intent Keywords First
5:00 - Align Your Ad Spend With Service Profitability
9:15 - Set Minimum Campaign Budgets to Maintain Visibility
11:41 - Separate Brand vs Non-Brand Campaigns for Better ROI
15:01 - Make Data-Driven Budget Decisions Weekly
18:28 - How Often to Review Your PPC Campaign Budget
----------------------
Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers?
Follow these steps:
1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/
2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/
3. CONNECT WITH US:
LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls,
Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls,
Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls
4. TELL US WHAT YOU WANT:
Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.
