Description

Since COVID-19, website users, especially teens, have experienced high volumes of cognitive load. How enterprise websites are designed should consider ease of use as well as the vulnerabilities of prospective college applicants. VP of Interactive Ryan Pudloski, who has overseen the builds of dozens of higher ed websites joins Senior Digital Art Director ZacMcGroarty, former Temple University Creative Director, on engaging, effective websites. 

This episode delves into the state of .edus especially in regards to how COVID influenced greater demand for customization and improved user experience.

• Changes since COVID:  Hear what enrollment, design, and functionality trends made lasting impact on higher ed websites. From virtual tours to accessibility to shifting teaching modalities, and more. 
• Cognitive load:  Why adapting to new technologies and listening to prospective student preferences matters.
• Best practices: Making sure your site is accessible by all, ensuring expected navigation patterns, and avoiding higher ed jargon, among other key points. 
• Data-driven strategies: Making the most out of your metrics to drive results and distinguish your brand in the marketplace. 
• Tips on how to innovate: Creating a safe place to test innovation and guiding that bold new idea into a wider audience, and larger strategy. 

Learn more about Zac McGroarty at https://www.zacmcgroarty.com/. 

Ryan Pudloski is on LinkedIn: https://www.linkedin.com/in/ryanpudloski/

For more on Paskill’s website solutions visit: https://paskill.agency/services/website-solutions/