First-generation college students are an important audience for all kinds of institutions, and websites are the number one platform for the college-decision process. Are enterprise websites meeting the needs of these students?
Paskill’s Lead UX Strategist Kelly Kautz answered this question through her yearlong research effort, surveying 200+ first-generation college students.
This episode addresses:
· Defining a first-generation college student
· Digital habits of first-gen college students
· Key takeaways from the research for colleges
· Responses from hundreds of higher ed marketers on the research
· How new research on this audience can build empathy
Kelly Kautz is on LinkedIn.
A white paper about the research is available on Paskill’s first-generation college student website audit page.
