Description

As teens use TikTok more than Google and launch their own college search process online, higher ed marketing must appear not only memorable, but authentic. ‘Lo-fi’ content (short for ‘low-fidelity’), continues to engage teen demographics in campaigns, with higher ed institutions now employing this style strategically. 

Creative Director Brian Kelley and Associate Creative Director Frank Delaney  discuss:

• Getting noticed because of good design:  Creating content that is relevant in formats that engage dynamically.
• Why authenticity matters to teens:  Social media natives want to be engaged, not sold. 
• Balancing brand standards with trends: Guidelines can be a launch pad especially with motion content. 
• What brands stand out and how: Big brands might have big budgets, but what often drives awareness in the marketplace is consistency.
• How to stay inspired to do your best work: If design is in your DNA, you likely inspire yourself. When that is running low, documenting inspiration every day helps. 

Brian Kelley is on Linked In: https://www.linkedin.com/in/brian-kelley-3a783b10/. 

Learn more about Frank Delaney at https://www.frankdefunk.com/.

For more on Paskill’s brand strategy and creative visit:  https://paskill.agency/services/brand-strategy-creative/