A Two-Word Trick That Fixes 80% of Bad Advertising
Nielsen estimates 60% of ads fail to make an impact. We’ve found it’s closer to 80%. Why? Most ads talk about the company—not the customer.
In this short but powerful episode, Brandon and Caleb reveal the “which means” trick—two words that instantly shift your message from features to benefits, from what you do to why it matters to your customer.
Inside this episode:
The two-word copywriting move that sells
Why clarity beats creativity
Simple tweaks that boost response instantly
If you’re spending money on ads, copy, or content—this two-word trick could save you thousands and make you millions.
Free Marketing Audit: MavenMarketingAudit.com
Maven Method Training: MavenMethodTraining.com
Get a copy of our Best-Selling Book, The Maven Marketer, here:
https://a.co/d/1clpm8a
Our Website: https://frankandmaven.com/
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TikTok: https://www.tiktok.com/@frankandmaven
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LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
