Don’t Advertise to Goldfish
Most ads don’t fail because the budget’s too small.
They fail because they’re too boring.
This week, Brandon and Caleb tackle the real cost of predictability in advertising—and share the offbeat but powerful tactic that’s helped them write campaigns that people actually remember: random entry.
It starts with a sentence you didn’t write (maybe from the back of a Swiss Miss packet), and ends with an ad that makes people laugh, lean in, and maybe even buy.
They also break down how they used this exact approach to turn a local electrician’s ad from background noise into a campaign strangers quote at the grocery store.
If your ads feel flat, this episode is your way out.
Want to workshop stuff like this in person with Brandon and the team?
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Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
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