Your phone rings every day with someone trying to sell you another way to market your business. So how do you know which option will really deliver results?
In this episode, Brandon and Caleb break down the two biggest types of advertising and give you a clear method for determining where you should put your dollars for the best result. PLUS – get the scoop on one of the shiniest objects in digital advertising; Geo-Fencing.
Start your week strong with Maven Monday!
Episode Highlights:
2:50 - Should I be Spending My Money on Digital or Traditional Advertising?
3:20 - What is digital? What is traditional?
4:26 - Why this is so confusing
5:32 - The question you should be asking
7:10 - Why digital never gets cheaper
8:50 - Are radio and TV ads inefficient?
10:15 - A warning before you waste money
11:17 - The Today Customer
11:57 - If you don't want to be a discount provider
12:22 - Randy and Dee's success (zero to hero)
14:50 - Why it's not just traditional vs. digital
17:22 - Why some companies grow exponentially
19:14 - Does Geofencing? if so, how?
20:40 - What is geofencing?
21:43 - All of the things that have to go right
23:02 - Beware of this sales pitch
23:48 - If you want to do GeoFencing right (email kent@thunderburstmedia.com)
25:04 - Why you should stop before you spend
26:15 - Who should use geofencing (and when)
28:50 - Using common sense and debunking myths
30:21 - How to utilize psychology to make the best plan
Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
