It's the only day of the year people look forward to advertising: Super Bowl Sunday.
Millions of people watch. Thousands of companies spend BIG money.
Should you be one of them? Or sit this one out on the sidelines?
Today, Caleb and Brandon break down the pros, cons, and best practices for advertising in the Super Bowl, PLUS a stack of creative techniques that will never fail you when you need to earn a lot of attention.
The answers may surprise you, but they will make you a better marketer no matter your budget.
Watch, listen, and profit! It's going to be a great week.
Quick Links:
00:00 Welcome to Maven Monday
01:31 Jason's Question
02:00 But first, which teams will make it?
04:15 The Two Types of Superbowl Ads
05:08 How Many People Actually Watch?
05:40 How Much Do Your Local Super Bowl Ads Cost?
07:15 So, Should You Buy a Superbowl Ad?
07:40 Only if these three things are true...
07:50 Your Core Budget
09:15 This is the most important priority
10:10 Please DO NOT do this
11:15 A warning about cheap production
12:06 Strong Products versus Strong Companies
14:25 Is it possible for the ad to pay for itself?
16:18 For Heaven's Sake, Do This for Your Ad Writer
18:05 How to Make a Superbowl-Worthy Ad
20:05 Why Most Ads Don't Hit the Mark
23:05 The Magic of Taking Things Out
28:00 Turn Stories Into Persuasion
31:25 Why Focus Groups Will Fail You
33:50 A Lesson From the Best Ad of All Time
37:40 Do you want a Free Jingle?
Email your questions to MavenMonday@FrankandMaven.com
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