So you have a limited advertising budget.
You want to get the most bang for your buck.
Are billboards something you should spend money on?
Brandon and Caleb talk through the strengths and weaknesses of billboard advertising and give you the best practices for making them work in your marketing!
00:00 - When It’s Too Late to Call a Plumber…
00:46 - We are Humbled
01:36 - Should Deanna Spend $1,200 per Month on a Billboard? Or Do Something Else?
02:10 - What Billboards Are Capable of, and Not Capable of
03:09 - What to Do When You Have a Limited Advertising Budget
04:01 - When You Need Customers Today
05:06 - Using Billboards for the “Today” Customer
07:41 - Using Billboards for the “Tomorrow” Customer
08:00 - What to do When Most People Don’t Need Your Product Right Now
08:50 - The Superpower of Billboards
09:48 - How to Earn A Higher-Quality, Higher-Paying Customer
11:31 - Billboards Weaknesses
12:41 - Are Billboards Worth it in a Small Town? And What Should My Billboards Say?
14:40 - 5 Best Practices for Using Billboards
17:15 - Billboard Math
21:01 - So, Should You Use Billboards?
21:56 - Digital Billboards vs. Analog Billboards
22:32 - Pros and Cons of Digital Billboards
24:25 - Do’s and Don’ts for Billboard Contracts
25:39 - Digital Billboards Bonus!
27:10 - Final Thoughts
28:20 - Outro
Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a
Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
