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The Fatal Flaw in Most Advertising (and How to Fix It)

You’ve heard it. Maybe even said it: “We just need to educate the public.”
It sounds noble. But it’s one of the most expensive myths in marketing.

In this episode, Brandon and Caleb dismantle the “educate to convert” trap—and show you what actually moves the needle in your messaging.

If your ads feel smart but still aren't converting, this is the reason why.

This episode breaks down:

• Why most ads fail before they even launch
• How “talking about yourself” kills connection and recall
• The difference between information and inspiration (and why only one creates action)
• How to find what you’re really selling—beneath the product
• 15 questions to unlock emotional, customer-first ad writing
• The story of a body shop ad that tripled response by flipping the script

This one’s for entrepreneurs, marketers, salespeople, and ad writers who want ads that actually work—and the courage to throw out the ones that don’t.

Want help building magnetic, profitable campaigns?
Join the Maven Marketing Mastermind at MavenMethodTraining.com
Free Marketing Audit: MavenMarketingAudit.com

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Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a