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Is it fall? Is it summer? Doesn’t matter, planning season is here, and the shiny objects are coming (AI, OTT, YouTube). 

Brandon & Caleb zoom out and lock you into the three pillars that never change—so your plan works no matter which media fad shows up.

The framework:

• Strategy → Message → Media (in that order, always)
• Build each for three customer types: Today, Tomorrow, Yesterday

In this episode you’ll get:

• Today customers: How to win the finish line with Price, Speed, Hassle 
• Message that converts now: Speak to needs, pains, hopes, fears + give a clear next step.
• Media that matches intent: Where buyers are right now 
• Tomorrow customers: The 60–70% budget play—commitment, quality, relationships.
• Media that compounds: Buy daily repetition with the same audience 
• Yesterday customers: Keep the tribe warm with added value, support, and swag. Referrals don’t happen by accident.

Do this today: Fill a 3×3 grid: rows = Today/Tomorrow/Yesterday; columns = Strategy/Message/Media. If a box is blank, that’s your leak.

Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
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TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a