Search Ain’t the Strategy
If you’re paying $300 for a lead while your competitor pays $73, it might not be your Google guy’s fault.
This week, Brandon and Caleb unpack why some businesses win big on search—and why others stay stuck spinning their wheels. Spoiler: it has nothing to do with keywords and everything to do with timing.
They dive into real campaign data from two similar companies and show how one shift—marketing to tomorrow customers—lowered cost per lead, boosted conversions, and built a pipeline that keeps compounding.
This episode is a wake-up call for businesses stuck in the “I need leads now” mindset. If you want to grow without grinding harder, this is where to start.
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Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
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