So you've built an awesome business.
You have customers scheduled out weeks in advance.
Your friends tell all of their family and friends about you.
Life is good!
So why would you waste your time on advertising and marketing?
In this episode, Brandon and Caleb talk about the elephant in the room of advertising sales and help you choose the best plan for a healthy, profitable business.
Episode Highlights:
1:17 - The most relevant topic we've had yet
1:48 - Do I even need marketing?
2:38 - Accidental Marketing
4:13 - The most important question to ask yourself
5:12 - Starting with strategy
6:23 - A business that honors it's employees
7:16 - The sustainability of word-of-mouth
7:50 - If you get hit by a bus
8:23 - A book you should read (it's not about marketing)
8:35 - Do you want to build a machine?
9:43 - A hand-to-mouth mindset
10:22 - Is your business built the way it needs to be built?
10:50 - What the wealthiest people do
11:32 - The Yesterday Customer
12:32 - Unconventional marketing
13:34 - Overlooked kinds of advertising you
15:05 - The math of your growth rate
15:35 - How to put gas on the fire
16:29 - The only thing advertising can really do
Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
