Win the Sale Before the Sale
Everyone says you’ve got to get in front of the decision maker. But what if the real secret is winning over the person standing between you and them?
In this episode, Brandon and Caleb introduce the Inside Champion—the receptionist, the spouse, the kid, or even the family dog—who has more influence on the buying decision than you think.
They share real-world stories, simple sales psychology, and practical ideas for how to turn “gatekeepers” into your strongest allies.
Whether you're in homes, offices, or somewhere in between, this is a masterclass in relational sales—and the kind of approach that makes people remember your name.
Want to become the business everyone trusts first?
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Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
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