We lay out a simple system to price painting jobs accurately, mark up materials and labor correctly, and use close rate as a clean market signal. The result is stable gross profit, clearer work orders, and confidence to raise prices without killing demand.
• production rate estimating to predict labor hours
• PCA benchmarks versus timing your own crew
• moving from square footage guessing to surface rates
• marking up materials as well as labor
• gross profit formula using direct costs and targets
• ideal close rate range for residential repaint
• adjusting prices in measured steps based on market feedback
• diagnosing low close rate with sales process and customer fit
• summary framework for consistent, scalable pricing
Click the video on the screen now, and I'll see you there
This episode was originally recorded as a video for YouTube.
If you hear me say things like “in this video” or reference visuals, don’t worry —
the content still works perfectly in audio form.
And if you ever want to watch the video version, you can find it on the
Profitable Painter YouTube channel.
https://www.youtube.com/@BookkeepingForPainters
