We challenge the “industry standard” pricing rules that keep residential repaint contractors busy but broke. We explain why 40% gross profit is often too low, why 50% is a floor, and how close rate can tell you when it is time to raise prices.
• common pricing advice that leads to mediocre margins and stress
• the three questions to ask about markups, gross profit targets, and price increases
• why 40% gross profit can work for GC work but fails for most residential repaint companies
• how customer acquisition costs rise as you scale and why gross profit must rise too
• a real-world example of 65% gross profit and what makes it possible
• using close rate over 35% as a signal your pricing may be too low
• why targeting 50% gross profit can still land at 45% to 47% after mistakes
• the path from 10% to 15% net profit toward 15% to 25% plus through better sales and ops
Click the link in the description to grab a free copy, just cover the shipping.
This episode was originally recorded as a video for YouTube.
If you hear me say things like “in this video” or reference visuals, don’t worry —
the content still works perfectly in audio form.
And if you ever want to watch the video version, you can find it on the
Profitable Painter YouTube channel.
https://www.youtube.com/@BookkeepingForPainters
